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Data on a Touch Pad

Who We Are


Arcworth Strategy is founded by Prasun Raj, an experienced consultant specializing in strategy consulting and market research. His passion for customers has won him several awards and accolades over the years.

With a career spanning more than 15 years, Prasun has hands on experience across a range of technologies and businesses. Whether it’s Industrial Automation, Personal Computing or the Internet of Things, Prasun and his team have done it all.

Pivotal assignments include the development of the HP Michael Bastian MB Chronowing smart watch, Hewlett Packard’s foray into wearable devices and the preliminary business case development for Monotype’s solution offering for Virtual Reality. (You can read more about Typography in AR and VR here)

Prasun is also a co-inventor of a patent (pending) in the area of contextual analysis.

Having worked extensively in strategy, innovation and research teams across organizations like Honeywell, Hewlett Packard (now Hewlett Packard Enterprise) and Monotype, Prasun approaches all his assignments with a big picture mindset and an unwavering attention to detail.

An alumnus of Xavier Institute of Management and Entrepreneurship (XIME), Bangalore where he majored in Marketing and Systems, Prasun is also an Electronics and Communications Engineer from NMAMIT, Nitte. He completed his schooling from St. Aloysius College and Milagres P.U College, Mangalore.

When he is not working, Prasun likes to volunteer with non profits, with a focus on child education. He also likes to travel, read and learn new disciplines; recent endeavors have been in psychology and yoga.

To know more about Prasun and to connect with him, check out his profile on LinkedIn.

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